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Here is the email that Google sent out on
January 7th, 2005 regarding their new affiliate policy.
 Google
AdWords™
Announcement:
Affiliate Policy Change
Hello
from the Google AdWords Team:
In
January 2005, Google will incorporate a new affiliate
advertising policy that is designed to provide a better user and
advertiser
experience.
What
is changing:
With this new affiliate policy, we'll only display one ad per search
query for
affiliates and parent companies sharing the same URL. This way, users
will have
a more diverse sampling of advertisements to choose from. As always,
your ad
will be displayed based on its Ad Rank for given searches, which is
determined
by a combination of your ad's maximum cost-per-click (price) and
clickthrough
rate (performance).
For instance, if a user searches for books on Google.com or
anywhere on
the Google search and content networks, Google will take an inventory
of ads
running for the keyword books.
If we find that two or more ads compete under the same URL, we'll
display the
ad with the highest Ad Rank.
How this
will affect you:
If you're an affiliate, this means that you no longer need to identify
yourself
as an affiliate in your ad text. However, your current ad text will
continue to
display your affiliate status until you change it.
Affiliates or advertisers using unique URLs in their ads will not be
affected
by this change. Please note that your Display URL must match the URL of
your
landing page, and you may not simply frame another site.
What you
should do:
We recommend that you continue to monitor your ads' performance and
optimize
your ads as needed to ensure they're bringing you the best results.
Please
visit our Optimization
Tips page for more information.
By improving our ad relevancy, we believe that users will have a better
search
experience, which will help you reach more potential clients in the
future.
We'll continue to make improvements to AdWords over time to further
improve the
user experience and help increase the performance of your ads.
We look forward to continue providing you with the most effective
advertising
available.
Sincerely,
The Google AdWords Team
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